Mabó Coffee
An online store for a specialty roastery
A Shopify theme built for a roastery led by a World Roasting Vice-Champion: subscriptions, a loyalty programme, a bilingual RO/EN storefront in RON and EUR, on a GitHub staging-then-live workflow.
The brief
Specialty coffee sells on story and on repetition: the customer needs to understand origin and profile, then come back monthly without effort.
What we did
We built the theme on Shopify CLI, with product pages designed around origin, roast and brew methods, subscriptions and loyalty points, and an RO/EN storefront priced in RON and EUR. Every change goes through staging before going live.
Results
We still maintain the store today; in September 2026 we delivered a CRO audit with the changes published.
